12 882 %
ROI for Marketing
Automation
implementation
7,2%
of SALESmango-backed
transactions came from
Personal Shopping Inbox
A great tool that gives a lot of analytical data, showing marketing funnels, accelerating sales, especially within AI CDP. It also gives us a chance to learn about consumer behavior and accelerates customer decision-making paths. Thanks to this tool, we significantly increased sales and reduced the number of abandoned baskets.
About
Vobis is one of the oldest and most recognizable brands on the Polish market, which has been selling products from the following categories for 26 years, incl. computers, mobile devices, electronics and household appliances. It is constantly expanding its portfolio by cooperating with the largest manufacturers of the electronics industry. In 2006, one of the most technologically advanced online stores, Vobis.pl, was launched under the Vobis brand. Currently, the Vobis brand also conducts stationary sales in partner stores of the Vobis Partner network.
Challenges
Initiating and maintaining attractive
omnichannel communication
(email, WebPush, on-site) delivering
personalized offers in optimal time
process automation and the need
for implementation of the marketing
automation best practices
wide array and diversity of products
in conjunction with the need
for personalization
activation of the clients
that gone idle
maintaining brand loyalty
Solutions
Lead generation
a form and a popup
containing a discount
Automation processes
omnichannel rescue of the abandoned cart
dynamic multichannel retargeting after the visit
post-purchase gratification
On-site
AI-backed product recommendation
Personal Shopping Inbox
dynamic recommendation popups
social proof widget
anonymous traffic conversion
Segmentation
behavioral segmentation
transactional segmentation
segmentation by on-site visits
segmentation by the last purchase moment
segmentation by purchase frequency
segmentation by income
Customer communication
email mass marketing
dynamic emails
standard and dynamic WebPush notifications
on-site communication (Personal Shopping Inbox)
The Effects
12 882%
ROI for Marketing
Automation
implementation
over 15%
of last click-backed transactions
generated by automation
and workflow rules
over 21%
of transactions are
SALESmanago-backed
42%
year growth of contacts
total number
397%
increase of opens, 701% increase
of clicks in dynamic emails containing
1-to-1 matched recommendations
compared do mass emails
7,2%
of SALESmango-backed
transactions came from
Personal Shopping Inbox
Development possibilities
Loyalty Program
implementation
Google Ads
remarketing
Customer Preference Center
implementation
