Pilot WP cas study
Case Study

Discover the success
story of Pilot WP
achieved with SALESmanago

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392%

increase in last-click transactions year to year

370%

increase in supported sales year to year

Through its cooperation with SALESmanago, Pilot WP has achieved an intelligent, in-depth segmentation of its database. It is able to reach its users based on a number of characteristics (e.g., what they like to watch, which packages interest them, their nationality, their activity level). Through extensive personalization of its website content as well as its automatic omnichannel campaigns, the company strengthens its relationships with clients every day.

Adrianna Osajda

Marketing Team Leader

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About

Pilot WP is a streaming platform that allows users to watch television on various devices, including computers, smartphones, tablets, and TV. It offers over 100 channels in its premium packages without a contract or additional advertisements.

For more information about the company, visit https://pilot.wp.pl/tv/.

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Challenges

Intelligent customer segmentation

Automation of omnichannel campaigns

Personalization of website content (e.g., dynamic exit pop-ups, PSI, custom widgets)

Increase in the OR of newsletters

Occasional campaigns (e.g., during Euro 2020, World Cup 2022)

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Effects

392%

increase in last-click transactions year to year

370%

increase in supported sales year to year

55%

increase in the OR of mass emails year to year

94%

increase in monitored contacts year to year

250%

increase in last-click transactions from automated campaigns year to year

Are these stats possible to measure and increase using SALESmanago? Read here!

300 employees support 3000+ midsize and enterprise customers worldwide