Use the API to send transactional emails in real time and easily integrate transactional emails into your automated campaigns! SALESmanago is launching the testing phase for a new real-time API method that allows you to send transactional (non-marketing) emails to customers regardless of their consent status, also via Workflows.

Stay connected with both opt-in and opt-out Contacts by providing real-time SMS updates! We are introducing the option to send transactional SMS messages through the Workflow Action: Send text message to Contact.

Put Contact data to work and effectively target your audiences from the very beginning of your SALESmanago journey! SALESmanago is launching the testing phase for AI Transactional Segmentation, an AI-powered feature that allows you to generate Contact segments based on historical transactional data transferred to SALESmanago in External Events. You can use these segments across the platform, wherever Contact selection is required.

Use a single tool to create a wide range of attractive, engaging communications! Drive lead generation and boost conversions! SALESmanago opens the testing phase for the Web Engagement Studio, a comprehensive solution for designing lead- and conversion-generating website communications. In this initial development stage, the Web Engagement Studio can be used to create landing pages, forms, and Thank You Pages. In the future, this scope will be expanded to include pop-ups, sidebars, banners, and more.

Map XML Product Feeds quickly and easily, without asking Technical Support for assistance! To create an XML Product Feed in SALESmanago, you need to map the data fields in your XML file to the corresponding SALESmanago data fields. Until now, this process was handled by our Technical Support. Now, we are extending the capabilities of AI Sidekick with XML file mapping, enabling you to easily perform this process on your own.

Enjoy more reliable statistics and gain more accurate insights into your results! SALESmanago is adding the option to filter out bot interactions, including Apple’s Mail Privacy Protection (MPP), in the Email Marketing statistics (OR and CTR). You can find this option in the Email Marketing Settings. Note that this setting affects email statistics displayed across the system, including Email Marketing, Workflows, the Contact Card, Reports, and more.

Easily integrate with WhatsApp via Bird and take full advantage of this modern communication channel! SALESmanago is introducing a new version of the WhatsApp integration, based on the latest version of the Bird platform. The new integration meets all technical requirements and offers new options.

Engage your customers with compelling text content and high-quality visuals! Provide excellent service to your website visitors by shortening the response time in Live Chat! Target Contacts through the most effective channels for maximum results! SALESmanago is introducing AI Sidekick—a new support tool based on artificial intelligence and integrated into a number of SALESmanago features. You can ask it for help when creating emails, text messages, and Web Push notifications, or when communicating with website visitors via the SALESmanago Live Chat. Moreover, it allows you to optimize your Workflow processes and Contact segmentation by automatically selecting the most effective channel for individual Contacts.

Leverage your data to reach the right audience at the right time! Engage your Contacts and encourage them to return to your store! SALESmanago is adding two new Workflow Events designed specifically for use in combination with Product Collections. The Events: Product price dropped and Product is back in stock allow you to trigger a Workflow based on changes in your Product Catalog and notify these changes to those Contacts who may find this news interesting.

Send personalized transactional messages in real time and make sure that your time-sensitive communications are always delivered on time! SALESmanago is introducing an API method for sending transactional text messages, for example, to confirm a purchase or payment. In the Mobile Marketing module, dedicated tabs for transactional messages have been added to Sent messages and Templates.

• Developed to answer marketers’ need for increased personalisation, this new AI-driven tool empowers eCommerce teams with scenarios which create tailored customer experiences
• News comes as Black Friday eCommerce results highlight that 19% more interaction was created by marketers using personalisation techniques 

Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to create and customise online stores. The partnership supports SALESmanago’s mission to help eCommerce companies drive personalised customer engagement and maximise ROI through seamless integrations as well as advanced AI-driven tools.

Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​

• SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP
• Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation

The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. This shift reflects a significant reevaluation of marketing within businesses, as it is now perceived less as a siloed function and more as a strategic, growth-oriented driver embedded into broader business goals.

What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here are the key insights from Black Friday 2024, based on data collected from SALESmanago, that can help you optimise your eCommerce approach going forward.

What's inside: -Why and how omnichannel outperforms single‑channel cross‑selling campaigns. -The importance of being present in intent‑rich micro-moments. -Ways to provide a unified, seamless customer service experience across all touchpoints.

As we enter the bustling fourth quarter, many businesses find themselves caught in a paradox. It’s the busiest time of the year, promising peak traffic and sales, yet it’s also when many shy away from implementing new marketing technologies. At SALESmanago, we understand the hesitation, but we’re here to challenge the “wait until after Q4” mentality. Here’s why now is actually the ideal time to supercharge your marketing efforts with our AI-driven platform.

Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not just about survival anymore, it’s about thriving and outpacing the competition in an environment that demands both agility and innovation.

Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.

Enjoy even easier navigation on the SALESmanago platform! Shortcuts are now prominently displayed at the top of the SALESmanago menu and open as soon as you hover your cursor over the icon. Moreover, each shortcut is now accompanied by an icon representing its respective module.

Enjoy faster page loading times! Feel free to display multiple Recommendation Frames on your website’s pages and place them anywhere without reducing your website’s performance! We are introducing the option to enable lazy loading for images in Recommendation Frames. When this option is activated, images load only when the Recommendation Frame is actually visible on the screen, which increases your website’s performance.

Focus on using modern and efficient Mobile Marketing features! We are retiring the Individual sent messages tab in Mobile Marketing.

Get started effortlessly with the Recommendation Architect! Draw inspiration from our ready-made strategies to achieve your goals! We are introducing ready-to-use strategy templates in the Recommendation Architect. The templates enable you to quickly and easily implement strategies tailored to specific outcomes, while serving as an excellent starting point for understanding the features and capabilities of the Recommendation Architect.

Easily integrate your SALESmanago account with PrestaShop and Salla! The SALESmanago plugin is now available in the PrestaShop and Salla marketplaces.

Stay informed and promptly address any errors in your XML Product Feeds! We are introducing new notifications for SALESmanago users. From now on, you will be notified by email if your XML Product Feed fails to be updated several times, and then as soon as your Feed is updated correctly again.

Enjoy a smooth and seamless integration experience! Seamlessly integrate Product Catalogs with your SALESmanago account and unlock the full potential of Product Collections! SALESmanago is introducing a ready-made integration with the latest version of PrestaShop. We are also enhancing our integration with PrestaShop by introducing the capability to transfer product details from PrestaShop 1.7 and PrestaShop 8 to SALESmanago via Product Catalogs.

Capture your Contacts’ attention with engaging visuals! We are introducing the option to add a background image to emails created in the Email Design Studio.

Enjoy increased targeting possibilities and create more efficient Automation Processes! We are introducing a new Workflow Condition: Contact has opt-in status for Web Push, which allows you to check whether you can send Web Push notifications to Contacts based on any or a specific consent prompt.

Enjoy enhanced system performance in the Web Push channel! SALESmanago is increasing its Web Push notification throughput to 100 thousand per minute.

Key Questions We’ll Answer:

• How can businesses stay competitive with AI-driven personalization?
• Which data-driven insights will be most valuable in 2025?
• What habits and tactics should extinct by then end of this year

Join the webinar and: -Learn the essentials of a growth framework for eCommerce - and why you need one -Understand the key eCommerce marketing components to enable scaling -Discover how to start looking at your internal capabilities eCommerce marketing capabilities

Join the webinar and: -Change Your point of view on CX -Understand deeply Gen Z as customers, their motivation, cultural change and even some of their slang -Find a new communication code or even build a new playbook

Joining the webinar for new users you will:

• find out the most important functionalities
• discover the inspirational possibilities of SALESmanago
• learn how to automate your campaigns efficiently

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.

Joining the webinar for new users you will:

• find out the most important functionalities
• discover the inspirational possibilities of SALESmanago
• learn how to automate your campaigns efficiently

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.

Joining the webinar for new users you will:

• find out the most important functionalities
• discover the inspirational possibilities of SALESmanago
• learn how to automate your campaigns efficiently

Register and learn about:

• Overview of the challenges faced by the Home & Garden sector.
• Utilizing marketing technology to address them.
• Exploring how MarTech can streamline communication and enhance personalization for Home & Garden.
• Discussion of specific strategies and tools implemented by PORTA for success.

Discover the latest and most advanced technologies that will help you better understand the behavior of visitors to your website. Learn how to use 100% of the possibilities offered by the SALESmanago platform.