Dynamic segments

Create and update in real time groups of contacts that meet an extensive set of criteria at a given moment, including CRM, behavioral and transactional data. Use them in mass and automated campaigns and be sure to always target the right audience.

Dynamic segments

Creating dynamic segments allows:

automatic update of target groups without the need to manually generate data reports each time to select the appropriate contacts

management of multidimensional data without external BI systems, IT support and analysts

immediate and precise determination of the target group size for mass or automatic campaigns

detailed analytics showing changes in the size of selected segments over time

How does this work?

Dynamic segments