Calculator for B2B
Without SM
With SM
Marketing
MQL – number of contacts(1)
SAL conversion(2)
SAL – number of contacts(3)
Sale
SAL to SQL conversion(4)
SQL number(5)
SQL to clients conversion(6)
Number of clients(7)
CLV (customer lifetime value)(8)
Total income(9)
Marketing cost(10)
ESP cost(11)
SALESmanago costs(12)
0.00zł
Total selling cost(13)
Total cost(9)
Margin(14)
Income(15)
Profit(16)
ROI(17)
SALESmanago impact on SAL: +48%
SALESmanago impact on SQL: +36%
SALESmanago impact on Clients conversion +20%
* SALESmanago average efficiency ratios calculated on the basis of customer activities
eCommerce Calculator
Without SM
With SM
Marketing
Number of contacts in database(1)
CTR(2)
Conversion rate(3)
Number of conversions(4)
% monitored contacts(5)
0.00%
20.00%
Number of monitored contacts(6)
0
CTR from MA(7)
0%
Conversion from MA(8)
0%
Conversions z MA(9)
0
Purchase value(10)
Income(11)
Marketing cost(12)
ESP costs(13)
0.00 zł
SALESmanago costs(14)
0.00 zł
Costs(15)
ROI(16)
CTR: +300%
Conversion: +250%
Shopping Cart Value: +125%
* SALESmanago average efficiency ratios calculated on the basis of customer activities
