Bookshops and publishing houses

Dynamic email offers:

• Dynamic email after the customer’s visit to the website, offering recently viewed items

• Dynamic email reactivating customers a few weeks after their last visit to the website

• Dynamic email adapted to the customer’s entire visit history

• Dynamic email customised according to transactional data – proposing publications from categories previously purchased by the customer or publications by the same author

• Dynamic email rescuing an abandoned shopping cart

• Dynamic email subjects using the names of authors of the publications the customer viewed on the website.

Integration with the CRM and transaction processing systems:

• Synchronisation of transactional and behavioural data between SALESmanago Marketing Automation and the CRM (Customer Relationship Management) system in use

• Parallel removal of opt-out contacts from client databases

• Contacts entered by the CRM staff automatically added to SALESmanago Marketing Automation system

Segmentation and scoring:

• Automatic contact segmentation on the basis of their interest in similar types of publications or authors

• Points assigned for each relevant activity of the lead.

• Points assigned on an individual basis for particularly important actions

• Segmentation on the basis of the time spent on the website and the number of subpages visited

Lead Generation:

• Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting

• Sidebars / pop-ups with newsletter subscription + discount codes sent in exchange for subscription

• Real-time recommendation system

• Dynamic banner ads displayed according to the contact’s activity

• Progressive pop-ups displayed only for anonymous customers

• Real-time alerts transferring information about the lead’s visit to the website to the sales department

• Dynamic pop-ups for identified leads

• Text messages with discounts and special offers

Lead Nurturing:

• Programmes educating customers who are not yet ready to buy

• Dynamic newsletters – using the RSS feed in creating dynamic messages informing about new content on the website

• Offer sent automatically when a certain scoring level has been reached

• Automated sales campaigns for leads showing initial interest in purchasing specific publications

Email campaigns:

• Newsletter campaigns targeting customer segments who already bought publications in the bookshop or viewed a category on a website

• Email campaigns tailored to individual trends – proposing new books in a period in which the customer purchased books in previous years

• Classic newsletters tracking user behaviour after accessing the website, featuring personalisation

• Birthday emails with discounts