CRM & Dynamic Segmentation
Create your target groups and manage your contact lists precisely as never before. Track and manage the communication with your contacts at every stage of their lifecycle. Make sure you’re always targeting right people with right content at the right time.
Key Features
Utilize the data about your contacts to perfectly fit your communication to their needs across entire customer journey. Decide how to approach your potential and current customers on each stage of the sales funnel.
Create segments based on website behaviour, transactions and declarative data
Define actions and campaigns dedicated only to the selected contacts’ segments
Use scoring to identify hottest leads and their real interests
Alert your team about leads' activity
Structure, measure and optimize your sales process with funnels
Manage your sales with notes, tasks and reminders
Nurture your leads to prepare them for the direct sales process
Successfully onboard new customers and build loyalty to increase retention
Basic CDP features provided by SALESmanago
Lead routing – automated transfer of contacts along the sales funnel and to a designated members of your sales team
Managing client life cycle – you can dynamically adjust your marketing activities over time to keep up with the changing needs of your customers
Contact segmentation – automated division of contacts into segments characterized by identical or similar interests and behaviours, based on transactional and behavioural data
Integrate with calendar, create tasks and notes – organise your work and make sure you won’t miss important information on your leads
Managing contact flow in marketing campaigns – create targeted campaigns and automatically adjust your marketing message to the current stage of the prospect’s involvement
Creating company cards and grouping contacts from one company – easily find all contacts from the same company
Managing contact flow in sales funnels – set up an unlimited number of sales funnels and track the progress of your contacts
Effects of implementation
More about CDP
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Discover Marketing Automation secrets with our ebooks.
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