Keep all data about your contacts in a single place and easily access it to target and personalize your campaigns. Build 360 customer profiles with usage of behavioural and transactional data processed in real - time.
SALESmanago Contact Card compiles all knowledge about your particular client. The information stored on the contact card includes behavioural data obtained from tracking the contact’s behaviour as well as any available transactional data. SALESmanago Marketing Automation integrates several sources of information about your customers showing their coherent and full picture in one location on their individual contact cards. The client data is collected and up-dated in real time.
Information available on the contact card
Behavioural data – sourced from the module for identification and tracking of the
contact’s behaviour online
Product preferences – information on browsed products grouped by categories, brands,
Transactional data – available thanks to integration between SALESmanago Marketing
Automation and CRM / ERP systems
Marketing and sales campaign overview – detailed information on campaigns your
contacts are involved in and their current level of involvement
Contact communication overview – list of all email, SMS, VMS and phone messages
received by a particular contact
Segmentation data – information on segments your contacts have been qualified into on the basis of their behaviour
Information from external sources – data from other systems and databases integrated
with SALESmanago Marketing Automation platform
Data entered manually by the sales team and/or Call Center
Contact scoring – sum of scoring points added automatically for every instant of client-company interaction
Device fingerprint – track contacts even if they remove cookies
AI Predictions – use customer's transactional history to predict next purchase, risk of customer churn and the communication channel with the highest conversion probability
More about Customer Data Platform
SALESmanago Web Beacon
SALESmanago Web Beacon technology makes it possible to monitor the behavior of website visitors more accurately than ever.