SALESmanago Marketing Automation enables you to monitor the behavior of identified and anonymous users that visit your website. On the basis of identified behaviors the system will automatically create a behavioral profile of every identified website user. What you get is in-depth knowledge about the interests of a particular prospect at a very early stage of the purchase process.
Available features
-
Monitoring of the behavior of users visiting a web resource
-
Real-time monitoring of visitor behavior
-
Monitoring of the behavior of anonymous users
-
Monitoring of users filling out user forms
-
Monitoring of users clicking on mailing lists and newsletters
Technology for behavioral tracking – Monitoring of contacts in SALESmanago Marketing Automation has been made possible thanks to our innovative technology designed for behavioral tracking, which is supported by super-efficient data processing mechanisms enabling us to process millions of visits of particular contacts to our customers’ web resources.
Effects of use
-
Shorter sales process
-
Contact scoring – score-based indicator of a contact’s engagement and readiness to buy
-
Precise behavioral targeting of marketing actions and campaigns
-
Alerts on important behaviors of particular users visiting your website
-
Sales team receive notifications on how ready to buy particular prospects are
Digital Body Language – what the customer reveals about himself
Digital Body Language is a new concept in the area of marketing automation related to the identification of customer needs. It enables us to profile and segment users on the basis of their behavior while visiting the website. Visitors’ profiles are constructed by means of Digital Body Language, which is a set of facts obtained from every website user following the analysis of their behavior.
By monitoring the behavior of users visiting a particular website marketers gain useful knowledge about current and potential customers. Any such knowledge may be later used for the purpose of automation as well as for supplying the sales team with customer information directly or via a CRM system.
Customer Reference
„After implementation we could use SALESmanago agile and fast. Support is really great in problem solving, in addition their availability is excellent as well SALESmanago is up-to-date in innovations and is capable to adjust for unique needs also.” András Szegedin, Digital Interaction Management Group Head – Magyar Telekom (T-Mobile)
