Hey, marketers!
After we did some research, we need to tell you: there is a huge problem to be solved.
Marketers are frustrated
40% of marketers say they’re underpaid
66% of your peers plan to change their current position within 2 years
20% of them are looking for a new job right now
68% say they experience more stress now than 5 years ago
Nobody appreciates marketers’ work.
80% of CEO’s think that marketer’s work doesn’t provide value (Marketo)
Marketer is ranked among least valuable jobs in the world next to actor and dancer (Adobe)
Only 44% of marketers can prove ROI on marketing activity (IBM CMO Study)
Other points of pain in a marketers’ life?
99% of CEO’s who want to improve company profits and profit margins cut advertising and marketing budgets first
We’re lost in too many buzzwords (inbound, multichannel, growth hacking, etc,) that don’t deliver real solutions
Probably any marketing function can easily be outsourced to agencies for less money
Spray & Pray campaigns that don’t really work
Constant shifts in consumer behavior (Online to Offline, Desktop to mobile) marketers and salespeople no longer control the buyer’s journey and customers’ decisions
53% of marketers do not gather any customer data
78% of consumers are not loyal to brands
Email traffic is expected to decrease over next 5 years as consumers shift to text messaging and social media
Average open rates have declined 4 fold over the last 5 years
Let’s finish here to avoid falling into deep depression.
But does marketing really have to be such miserable, unappreciated, and difficult job?
No! It’s our mission to make marketing as important in companies as accounting, IT, logistics, and
sales departments – HR not included here.For more than 4 years we have been working with over 5000 companies and their marketing
teams all around the world, successfully striving to change the way marketing teams work and
making them provide real value to companies and real results.
