SaaS based applications can monitor their visitors behaviour – educate and nurture potential users. System will automatically send additional information about unused functions, issues with login or support service. SALESmanago Marketing Automation also educates trial version customers and invites them for a full paid version.
Examples of use
Tracking the users of an application:
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Analysis of the frequency and effectiveness with which the offered application is used by registered users
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Automated email reminders about the application’s features in case a low usage by a customer is detected
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Possibility of tracking the users based on points
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Text messages and RTB reminders if a user does not log in and does not react to email messages
Lead Nurturing for trial version users:
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Messages informing the client about features they have not used yet
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Separate information campaigns depending on the segment the customer is classified in
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Dynamic messages within the application
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Recommendation system – Nextgen module
Lead Generation:
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Progressive pop-ups displayed only for anonymous customers
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Dynamic pop-ups for identified leads
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Sidebars / pop-ups with newsletter subscription
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Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting
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Dynamic banner ads displayed according to the tracked contact’s behaviour
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RTB ads for leads without a trial account
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Educational cycles converting demo leads into leads using a full version of the application
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Integration with LiveChat, Ankietka.pl
Automated email campaigns:
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Lead Nurturing messages preparing customers for purchase
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Dynamic newsletters – using the RSS feed in creating dynamic messages with news about the application and new functions, or containing sectoral tips / information
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A series of welcome messages after the customer’s subscription to a newsletter
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Recurring messages with webcast invitations
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Segmented newsletters sent automatically after detecting the customer’s interest in purchasing a license
