Ticket booking

Email campaigns:

• Newsletter campaigns targeting customer segments depending on categories in which they were interested on the website

• Email campaigns with last minute deals

• Email campaigns tailored to individual trends – suggesting tickets for events related to the content visited by the lead or in which the lead was interested on the website

• Classic newsletters tracking user behaviour after accessing the website

Dynamic email messages:

• Dynamic email after the customer’s visit to the website, containing tickets they looked at or typed in the search engine

• Dynamic email reactivating customers a few weeks after their last visit to the website

• Dynamic email adapted to the customer’s entire visit history

• Dynamic email customised according to transactional data – proposing tickets linked to the ones the customer purchased previously

• Dynamic email rescuing an abandoned shopping cart

• Dynamic email proposing additional partner services together with ordered tickets

Dynamic website content:

• Recommendation system using behavioural data about the contact’s interests during their last visit to the website

• Dynamic suggestions about additional services proposed together with purchased tickets

• Dynamic, one-off promotions for tickets the customer has been interested in during their last visits to the website

• Real-time recommendation system

• Dynamic banner ads displayed according to the contact’s activity

RTB smart remarketing:

• Banners presenting the benefits of subscribing to a newsletter, displayed for customers who have not agreed during the registration to receive marketing messages

• RTB ads reselling related services to customers who have just booked a ticket

• Reminders encouraging to buy tickets with limited availability which are almost sold-out

• Advertisement rescuing an abandoned shopping cart in case the email notification has not been opened by the customer

• Win-back: special promotion for customers who have not visited the website for a few months after having booked a ticket

Text message marketing:

• Personalised text message campaigns using data from the CRM system

• SMS reminders about an abandoned order or shopping cart

• Automatic text message with a discount coupon sent after the customer have been using the ticket search engine

Lead Generation:

• Progressive pop-ups displayed only for anonymous customers

• Real-time alerts transferring information about the lead’s visit to the website to the sales department

• Dynamic pop-ups for identified leads

• Sidebars with newsletter subscription

• Facebook contest apps, Facebook event tracking, custom audiences – Facebook ads targeting

• Birthday emails

• A welcome message after the customer’s subscription to a newsletter